To counter the impact of the Centre’s Bill on official languages, the editor-in-chief of the news website, EhsaanYousf, decided to produce news in Jammu and Kashmir.
Tucked in a corner of a house in the Chenab valley is the office of Asian Nama, a multimedia news website that aims to produce news in two main local languages of Jammu’s Doda region – Bhaderwahi and Sarazi.
The team uploads videos on YouTube that wrap up daily news, first in Urdu and then in Bhaderwahi and Sarazi. The news portal also gives space to writers from across the country to write for their op-ed section.
In January 2024, 26-year-old Ehsaan Yousf, the editor-in-chief of the news website, started this portal that would run news in Urdu and English. However, after the parliament passed the Jammu and Kashmir Official Languages Bill – that made Hindi, Kashmiri and Dogri the official languages of the Union Territory – in September 2025, locals in the valley felt side-lined and ignored.
Many expressed dismay over the exclusion of Gojri, Pahadi and Punjabi and how the Bill coerced speakers to align with Hindi in a region where it is barely spoken. This also led to apprehensions over the marginalisation of Urdu.
The civil society groups have expressed severe concerns over the Union government’s decision to digitise materials of Kashmiri language in Devnagri script instead of the Nastaliq script, pointing to serious apprehensions about the devaluation of the Persian script.
While the promotion of Devnagri does not only imply demonetisation of Nastaliq script, but empowering Devnagri over the Nastaliq script stirs questions about the endangerment of several languages like Gojri, Pahari, Poshtu, Balti, Sheena, Urdu, that are written in the Persian script. Languages of concern for the Chenab valley, Bhaderwahi and Sarazi also use the Persian script.
To counter the impact of the Union government’s Bill on official languages, Ehsaan decided to produce news in Bhaderwahi and Sarazi.
As per the 2011 census, the Chenab region houses a population of more than 900,000 people, and there are only 46,000 speakers of the Sarazi language and approximately 50,000 speakers for Bhaderwahi left in the region.
Both the Sarazi and Bhaderwahi languages are spoken in the Doda district. On one side of Chenab, where Doda city is located, people speak Sarazi, whereas on the other side, where Bhaderwah is located, the entire region speaks Bhaderwahi.
Ayoob’s efforts to run news in these languages aims to bind the speakers in a better relationship with their local languages. At a time when English education is being preferred worldwide, he said that the responsibility to save and promote a language lies on its speakers.
“Initially, our team worked on the promotion of tourist places in the Chenab region via photos and videography. Our region lacks proper road connectivity. Most of the tourist places are not connected by roads and remain unexplored. We focus on highlighting these places,” Ehsaan said.
Now that the online production of news content in the two languages is in full swing, Ayoob also dreams of establishing a print version of Asian Nama.
The team focuses on hyper-local reporting to highlight developmental issues such as water crisis, road connectivity, electricity, etc. They visit the affected village or area, meet the people, and record their ordeals on camera. But their job does not end at data collection and reportage. They also convey the problems to the concerned department and request them to look into the issues at the earliest.
“The strength of our news lies in the local language that we use; it is a way we are reclaiming our identity,” said Ehsaan. For him, the website was a recourse to preserve the fading languages that, he said, are as precious as heritage passed on generationally
