Ganderbal, Oct 07: The fresh snowfall at the picturesque tourist resort of Sonamarg has rekindled hopes among tourism stakeholders for a revival of winter tourism in the Valley.
The fresh spell of snow covered the upper reaches of Sonamarg and adjoining areas, bringing cheer to both locals and visitors.
According to tourism players, the early snowfall is expected to attract more tourists in the coming weeks.
Riyaz Ahmad, a local tourism associate, expressed optimism and told the news agency—Kashmir News Observer (KNO), “This is October’s first snowfall, and we are very excited about it. It’s a positive sign for the tourism sector, which has been slow in recent months. We hope this early snowfall will bring back tourists and get the season back on track.”
The Meteorological Department had earlier predicted light to moderate snowfall in the higher reaches of Kashmir, with rain expected in the plains. The department also predicted more spells of precipitation in the coming days.
Tour operators in Sonamarg said inquiries have already started pouring in following the snowfall. “We have begun receiving calls from tourists eager to visit Sonamarg after seeing snow pictures online. It’s a great start to the season,” said Bilal Ahmad, a travel operator based in Ganderbal.
Local residents, too, are welcoming the snow. Gh Hassan, a pony owner from Sonamarg, said, “For us, snow means work. When tourists come to see the snow, our livelihood improves. We are hopeful this year will be better.”
Echoing similar sentiments, Naseema Begum, who runs a small tea stall near the main market, said, “In winter, tourists love to have kehwa after enjoying the snow. This snowfall has given us new hope after a dull summer.”
Locals believe the snowfall will benefit everyone dependent on tourism — from hoteliers and ponywalas to shopkeepers. “When snow falls early, it brings life back to this place. We hope this winter brings good business for everyone,” said Shah Adil, a local shopkeeper—(KNO)
